Sales & Marketing Books and Software

1001 Ideas to Create Retail Excitement
A real meat and potatoes book for the truly hungry, Reader Review:
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.

Marketing Builder Interactive 2.2
JIAN Product Description
Marketing Builder features tools to plan, create, and measure your marketing projects and programs. It dramatically simplifies the process of creating a marketing program and also includes tools for everyday marketing tasks: advertising and direct-mail analysis, press releases, and more. For small or medium-sized businesses, Marketing Builder is perfect for planning projects and programs, creating marketing materials, and measuring the results and effectiveness of those programs. Use Marketing Builder to turn individual projects into an organized program that builds brand awareness, positions products, and analyzes marketing options.

Marketing For Dummies®
Reader Review:
This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don't spend too much time about the theory. It is done for people who really want to DO their marketing.

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The Market Planning Guide : Creating a Plan to Successfully Market Your Business, Products, or Service
With The Market Planning Guide, business owners can develop a comprehensive, ready-to-implement, written marketing plan. Using the same real-life, step-by-step method that has made his The Business Planning Guide so successful, Bangs walks readers through the entire process, from defining the company's goals to utilizing advertising and promotions.

Fish! A Remarkable Way to Boost Morale and Improve Results
FISH, Reader Review:
This is an incredible book! I have never read such a short book that will have such a long reaching impact on my life. Although it was written for the business mind-it has made more of an impression on my personal life and outlook. I think it should be a High School text book. Every human should read FISH and implement its four ideas into their everyday walk.

New Retail Power and Muscle : Remarkable weapon to win the war at the point of sale, beyond clicks-and-mortar
Clever vision for retailers, Reader Review: I like the fact that this book is short. It leaves out all of the nonsense and gets right to it by delivering a new idea to win the war at the point-of-sale, which is what the title promises. This book is NOT about fixing tactical retailing problems - it's about a forward thinking strategic vision.

Guerrilla Marketing - marketing software

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